1.1 Introduction of the company of the product

Toblerone, everyone’s favorite triangular chocolate bar is my choice. The main reason I wanted to choose this chocolate bar is because of the memories I have with it. I can remember that every once in a while my mom used to get one to me. The chocolate was pretty expensive compared to the others at that time and money was not the biggest asset of my family, so every time I got it, it made it more special. Looking at it now, it has an air of nostalgia for me but not only for me. The chocolate bar has a rich history since it exists from 1868, making an immediate impact on public.It all started in 1968 when Jean Tobler from Switzerland decided to start its own company in Bern. In 1908, his son, has invented a new patent of chocolate bar, made with an unique shape, a triangle. The name came from the owner’s name and the Italian word Torrone which means nougat. Where the triangle shape is coming from is unknown, but one theory says that it comes from the tallest mountain in Switzerland which is also the symbol of the country. (Toblerone)
Now, Toblerone still produces its own chocolate bars in four different tastes, but the brand is owned by Mondelez International in present. Mondelez International is one of the biggest companies in the world and successfully sales products from brands like Oreo, Milka or LU. (Mondelez)

 Bibliography

Mondelez. (n.d.). Retrieved from http://www.mondelezinternational.com/

Toblerone. (n.d.). Retrieved from http://www.toblerone.co.uk/history/howitbegan/2000