1.5 Macro Environment

Because of the constant wish for expansion, Mondelez operates in over 80 countries worldwide and in certain emerging markets, they are exposed to political, economic and regulatory risks. First, some countries have a greater vulnerability to infrastructure, such as China. Or maybe there are economic problems or greater political problems.

Secondly, in the already developed markets, a set of laws might that prohibit companies and their employees from making improper payments to government officials such as FCPA or the U.K. Bribery Act. Failure to do so might result in civil and criminal penalties that can affect their reputation and financial condition. (International, 2016)

In an interview with CNBC, The Mondelez International CEO, Irene Rosenfeld, has talked about the external Macro Environment challenges that the company is facing. The main topic who was brought was about the economical part of the macro environment.  Currencies and input costs have been brought up by being volatile. The main reason for the statement is that Mondelez is doing business with one of the largest Cocoa distributors and Cocoa is a volatile input nowadays. A combination of fluctuating currencies and input costs have put pressure on Mondelez’s portfolio to take some aggressive pricing action in order to be able to cover their costs( general costs, supply chain costs, investments in Franchises). (Imbert, 2015) 
Click the link bellow if you want to see the full interview with the CEO Irene Rosenfeld.
http://video.cnbc.com/gallery/?video=3000355439

Regarding the consumption of Toblerone, there was not reported any differences in the buying behavior of any social, cultural or religious differences in Netherlands.

Bibliography                                 

Imbert, F. (2015, February 18). CNBC. Retrieved from www.cnbc.com: http://www.cnbc.com/2015/02/18/macro-environment-challenging-for-mondelez-ceo-irene-rosendeld.html

International, M. (2016, February 19). Mondelez International. Retrieved from www.mondelezinternational.com: http://ir.mondelezinternational.com/secfiling.cfm?filingID=1193125-16-469394&CIK=1103982