The pricing is the most important aspect in the life of the product. Without it, the financial aspect of the company will have to suffer and then the product as well.
Toblerone has a well-established brand and therefore little to no promotion is organized regarding their products. However, the pricing is in direct relation with the quality of the product which means that the product is bound to be more expensive than the others. The company does not use price differentiation since there is no need for it. There are only a few products offered, all consisting on the same quality.
However, if the manufacturer makes a mistake and the product drops in quality, the price at the shelves will have to suffer as well as the quality of the brand.
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