Week 2.5 Review questions

Fort this week, a visit to several supermarkets in Netherlands was made in order to see how Toblerone is presented.  The stores visited were located in Eindhoven and the only one who had Toblerone was Jumbo. The pictures can be seen bellow.  The store is welcoming and makes a perfect atmosphere for shopping. Despite the impression of the supermarket, Toblerone, the product of interest was found in the sweets department on the bottom shelf.

The explanation for this matter is unclear since as it can be seen in the picture, the product sells, as well as in PLUS where Toblerone was sold out. However in Albert Heijn XL from Eindhoven Toblerone was situated as well on the bottom shelf, even though it was sold out. Maybe the reason of the product being sold out was the time the stores were visited since it was already late evening.

Looking at the other products, it can be observed that no own-label products are shown but the other well-known brands such as Twix or Mars have received a place on the mid shelves. For the same product, Snickers has 2 rows on the shelf but Toblerone has one for to variation of the product. However, the space offered for Toblerone seems to be bigger than the others.